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A Dash of Seduction


Every Great Story Begins with an Encounter

The story of Piper-Heidsieck is punctuated by encounters. Seductive encounters, like when Florens-Louis Heidsieck fell for Agathe Perthois, and was inspired to create a cuvée worthy of a queen. The encounter and marriage of another Madame Heidsieck and Monsieur Piper created the name of the Champagne house as we know it today. Elaborated through the elegant encounter of different wines to create a Champagne that is audaciously seductive and timeless, Piper-Heidsieck captures the power of destined encounters in each sip.

“With the Dash of Seduction campaign we wanted to rekindle an emotional facet. That seductive “Dash,” the spark that goes off before everything else begins,” says Benoit Collard, Global Executive Director. In love and in winemaking, there is a dash of intrigue, a dash of surprise, a dash of seduction. The “Dash” unites Piper-Heidsieck in our name and is a symbol of an irrepressible attraction between two or more people – friends, lovers or future lovers.

The younger generation of wine drinkers has a genuine passion for authentic wines and doesn’t hesitate to invest in quality. Research also suggests that younger generations believe in love and commitment more than the previous generation. The “Dash of Seduction” campaign unites these desires for authenticity, luxury, and romance.

Piper-Heidsieck brings and binds destinies together like an invisible and immutable magnet, linking all these stories with a red Dash.

Visit the Piper-Heidsieck website to learn more about “Dash of Seduction.”

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