Oscar News: Inc.
Inc. featured Piper-Heidsieck in their February 2019 article by Talib Visram, 1600 Guests, 1 Red Carpet, 5 Small Businesses: The Making of the Oscars After-Party.
“Piper-Heidsieck is one of the few remaining French champagne houses established in the 1700s. While it’s now a part of EPI Group, a Parisian luxury brand holding company, its winery is still located in Reims. Since the early 20th century, the company has had a close relationship with cinema; the first champagne bottle shown in a movie wasa Piper-Heidsieck, in Laurel and Hardy’s Sons of the Desert. It has since partnered with prestigious awards ceremonies, including Sundance, Venice, and Cannes.
However, the Oscars is considered its most prized. “People see and understand that we are not just another champagne,” says Piper’s executive vice president, Benoit Collard, who declined to share revenue.
Piper delivers 1,500 bottles of champagne to the Governors Ball, filling around 10,000 flutes’ worth of bubbly. This year, the limited-edition bottleswill reflect Piper’s fifth consecutive year of being the event’s sole champagne provider. The bottles themselves will be dressed in red and gold, representing the red carpet and the iconic gold statuettes.”