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NBC’s ‘Today’ Picks PIPER-HEIDSIECK Brut for Valentine’s Day


On Today this morning, Hoda and Meredith hopped in a hot tub with vino expert Leslie Sbrocco and Ray Isle, wine editor at Food & Wine. You make ask, Why? Because it was time to make some Valentine’s Day recommendations — and PIPER-HEIDSIECK Brut was among the selections!

Ray picked the PIPER-HEIDSIECK Brut as the wine to turn to if you’re planning to “Pop the Question” on Valentine’s Day. As he wrote on the Today website:

If you’re going to pop the question, you need Champagne. What other wine says romance so clearly? Also, I love the red, removable ice jacket with its red bow on this Piper Heidsieck non-vintage brut; it adds an extra touch of fun to the occasion. This is classic Champagne, from the Champagne region in France, crisp and lively, perfectly dry. Chill it down, pop the cork, and then pop the question.

Today averages close to 5 million viewers and is the No. 1 morning show in the A25-54 demo, according to Adweek’s TVNewser.

(Feb. 12, 2016)

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